Go on, give it a whirl!
A strategic refresh and integrated campaign that's helping Whirl stand out in a competitive foodservice market.
DIG
We dug into what made Whirl different and built a refreshed strategy that kept its warmth while stripping away everything holding it back. The result was a modernised look and feel, a clearer brand voice and the introduction of the yellow whirly line. A flowing visual signature designed to tie the whole brand together.
PLAY
We art directed a full photo and video shoot with photographers, food stylists and actors, planning every shot with commercial objectives in mind.
Alongside the brand shoot, we produced a series of creator-style recipe videos designed to feel approachable and real, the kind of content that makes a foodservice professional stop scrolling.
BARK
We refreshed the website and produced the full range of marketing materials,
from brochures to paid ad creatives.
A targeted direct mail campaign sends recipients a sample bottle and recipe booklet,
followed up with an email sequence to maximise impact. It's already driving new
enquiries with plenty more to come.
TESTIMONIAL
“ Working with Big Dog has been a really positive experience. Andy and the team were proactive from the outset and did a great job evolving the Whirl brand’s look and feel to be more modern and relevant. They delivered a full suite of updated collateral and assets, all developed thoughtfully and to a high standard.
The team are easy to work with, responsive and highly collaborative, with quick turnaround times and a thorough approach to development. They are also agile and flexible, able to quickly readjust priorities when unplanned work comes in. Overall, Big Dog have been a reliable and effective partner, and we would highly recommend them.”
Jenny Handley,
Marketing Manager, AAK Food Service
