Crumb & Play approached us during the build of their exciting new chic soft play and role play cafe to create a brand to match their ambitious dreams. Located just outside Lichfield they have gone to extraordinary lengths to design and make a welcoming yet uniquely chic soft play experience for young families, the perfect place to make memories. 

The brand we created centres on a storybook style silhouette of a little girl feeding an apple to her rocking horse, designed to show the important development connection between toys and imagination. Combined with a high contrast sans serif font, it creates a high end look which is then balanced with handwritten style statements and craft paper textures.